How Much to Charge for a Vehicle Wrap
Full vehicle wraps typically run $2,500–$4,000 for a sedan, $3,500–$6,000 for a van or pickup, and $5,000–$10,000+ for a box truck or complex vehicle, with partial wraps at $1,200–$2,500 and spot graphics or lettering at $300–$900. Design and file prep is billed separately at $75–$150 per hour, old wrap removal at $500–$2,000 depending on film condition, and disassembly and complex body lines carry their own surcharges.
The working ranges
- Sedan, full wrap — $2,500–$4,000
- Van or pickup, full — $3,500–$6,000
- Box truck / complex vehicle — $5,000–$10,000+
- Partial wrap — $1,200–$2,500
- Spot graphics / lettering — $300–$900
- Design and file prep — $75–$150 per hour
- Old wrap removal — $500–$2,000
The complexity that eats hours
- Body lines and deep recesses — corrugations, bumpers, mirrors
- Disassembly — handles, trim, lights, mirrors removed and refitted
- Rivets and seams — box trucks and trailers
- Window perf — separate material and its own install technique
- Curved or compound surfaces — where the film is stretched and post-heated
Design is the line that vanishes
A logo emailed as a 400-pixel JPEG isn’t really artwork yet. Redrawing it as vectors, mapping it across panels, and proofing revisions is hours of work before a single roll gets opened.
Bill it hourly, cap the included revisions, and price extra rounds — this alone separates profitable wrap shops from just busy ones.
The fleet discount is the real business
The first van carries all the design cost. Vans two through ten are installation only, which is why a genuine, explicit fleet rate is both honest and the fastest path from a one-off job to a recurring commercial account.
Never quote removal blind
Film condition after years of sun is genuinely unpredictable. Look at it, test a corner, then quote a range with an hourly overage — a flat removal price given over the phone is about the most reliable way to lose two days on a job that was supposed to take four hours.
Frequently asked questions
Should design be included in the wrap price?
No — bill it hourly and separately. Turning a customer's low-resolution logo into panel-mapped, print-ready artwork is skilled design work, and it's the line that quietly disappears when installers quote 'a wrap' as one number.
How much does removal cost?
$500–$2,000, and you can't know precisely until you start. Cheap film left on for six years in the sun comes off in fingernail-sized pieces. Quote a range with an hourly overage rate stated, and inspect before committing to a number.
Why do box trucks cost so much more?
Square footage of film, mostly — but also rivets, seams, doors, and the fact that large flat panels are unforgiving of any error. Price by measured area plus a complexity factor rather than by vehicle category alone.
Should I discount a fleet?
Yes, on the second vehicle onward — the design is already done, the file is mapped, and each additional van is pure installation. Passing that saving on explicitly is how a one-van job becomes a ten-van account.