How Much to Charge for Dog Training Sessions
Private dog training sessions typically run $75–$150 each, with six-session packages at $400–$800 and board-and-train programs at $1,500–$4,000 for two to four weeks. Group classes run $150–$300 for a six-week course. Sell packages rather than sessions — prepaid clients complete programs, and completed programs are what produce the results and referrals.
Pricing by format
| Format | Typical price |
|---|---|
| Single private session | $75–$150 |
| Six-session package | $400–$800 |
| Group class (6 weeks) | $150–$300 |
| Board-and-train (2–4 weeks) | $1,500–$4,000 |
| Behavioral / aggression program | $1,000–$3,000+ |
Packages produce better outcomes
A client who paid for six sessions attends six sessions. A client paying per session stops after two, doesn’t get results, and tells people training didn’t work — which costs you more than the revenue difference.
Price behavioral work separately
Aggression and severe anxiety cases come with real liability, longer timelines, and specialized handling. Charge them the same as basic obedience and your hardest, riskiest work ends up being your worst-paid.
Offer installments on big programs
A $2,500 board-and-train closes far more often at three payments than one. Splitting it keeps your full price while removing the actual objection.
Related: dog training invoice template and dog training booking and invoicing app.
Frequently asked questions
Why sell packages instead of individual sessions?
Because behavior change takes multiple sessions and clients who pay session by session quit after two. A prepaid six-session package produces a finished dog, a happy owner, and a referral — which is worth more than the pricing difference.
How do I price board-and-train?
By program length with the daily care cost built in — $1,500–$4,000 for two to four weeks is the common range. You're providing boarding, feeding, multiple daily sessions, and owner handoff training, which is a different product than weekly visits.
Should I charge more for behavioral cases?
Yes. Aggression and severe anxiety cases carry more risk, take longer, and require more specialized handling. Pricing them the same as puppy manners means the hardest work subsidizes the easiest.