Social media manager
5 guides for social media manager, plus 2 free tools. Start with the calculators, then the pricing guide and invoice template — the two pages most operators come back to.
Free tools
Build your social media manager startup budget
Pick a budget tier, edit any price to match your market, and see your real startup cost, monthly overhead, and how many retainer clients it takes to break even. No signup, no email.
Open the tool → Text message scriptsText & email scripts for social media managers
Pick a situation, fill in the details, and copy a ready-to-send message. No-shows, deposits, confirmations, late payments, and reviews — covered.
Open the tool →Start here
How to Price Social Media Management Packages
How to price social media retainers — building tiers on deliverables rather than posts, what solo managers charge monthly, pricing content creation separately, ad management fees, and raising retainer rates.
Invoice templateSocial Media Manager Invoice and Retainer Template
What belongs on a social media manager's invoice — the monthly retainer billed in advance, deliverables per platform, content creation vs scheduling, ad spend kept off your card, reporting, and out-of-scope hours.
Software & apps
- Social Media Manager Invoicing App (2026)
Five tools compared for solo social media managers — real entry prices, which one bills a monthly retainer in advance on a card on file, states deliverables per tier, and keeps ad spend off your own account.