Free tool

Free Text & Email Scripts for Custom Apparel Shops

Short answer

The scripts that matter most for custom apparel shops are the deposit request before ordering blank garments, the quote follow-up on bulk orders, and the review request once an order is picked up. Fill in the customer's name, job price, and date below to get a ready-to-send text or email.

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Text & email scripts for a custom apparel shop

Pick a situation, fill in the details, and copy a ready-to-send message. No-shows, deposits, confirmations, late payments, and reviews — covered.

SMS First follow-up (friendly)

Hey {{customerName}}, this is {{businessName}}! Looks like I missed you for our {{jobNoun}} today. No worries — want to grab a new time this week?

SMS Second follow-up (firm)

Hi {{customerName}}, following up on the {{jobNoun}} we had scheduled — this is the second missed appointment. To keep the slot held, I'll need a {{depositPct}}% deposit ({{depositAmount}}) to rebook. Let me know how you'd like to proceed.

Email First follow-up (friendly)

Subject: Missed you today — let's reschedule

Hi {{customerName}}, Looks like we weren't able to connect for your {{jobNoun}} today. Totally happens — want to pick a new time that works better? Just reply here or text me and I'll get you back on the schedule. {{businessName}}

Starting points — adjust the tone to match how you actually talk to customers.

Why scripts matter for a custom apparel shop

Custom apparel orders involve blank garments bought for a specific job and quotes that often get compared across shops, which makes deposits and follow-ups especially useful. The generator above covers the situations that come up most: deposit requests, quote follow-ups, booking confirmations, late payments, and review asks.

Fill in the customer’s name, the job price, and a date, and every template updates live. Copy whichever one matches your tone and send it as-is or tweak it.

Deposit requests

Blank shirts, thread, and print supplies are ordered specifically for each job’s quantity and design. A deposit before production starts protects you if an order is cancelled after materials are committed.

Quote follow-up

Bulk orders often get shopped around to a couple of print shops. A follow-up within a few days that restates the quantity, design, and total price keeps your quote competitive.

Review requests

Ask for a review right at pickup, when the customer first sees the finished shirts or embroidery. The quality of the work does most of the convincing in that moment.

Frequently asked questions

How much deposit should a custom apparel shop ask for?

Since blank shirts and thread are ordered specifically for each bulk order, a 50% deposit before production is standard. It protects you if a customer cancels after garments are already ordered.

How do I follow up on a screen printing or embroidery quote?

Bulk apparel orders often get compared against a couple of shops before a decision, so a follow-up within a few days that restates the quantity, design, and total keeps your quote from getting lost.

When should I ask a custom apparel customer for a review?

Ask right at pickup, when the customer sees the finished shirts or embroidery for the first time and the quality speaks for itself.